Information about our processing of your personal data
Lantmännen ek för and our Group companies (“Lantmännen” or “we”) work continuously to ensure that all our personal data processing is performed in accordance with the General Data Protection Regulation (“GDPR”). Local data protection legislation outside the EU/EEA is considered where applicable.
We may come to amend this policy as part of our continuous work with data privacy matters, but you will always find the most recent version on our websites. Targeted information regarding specific personal data processing activities may be given through other channels and such information take precedence over this policy.
The personal data responsibility
If you have any questions or concerns about how Lantmännen processes your personal data, please contact us via email@example.com
What personal data do we collect?
We collect your personal data when you, for example, buy our products, visit our digital channels, contact our customer service, participate in one of our marketing activities, or when you are in contact with us as a representative for one of our customers, suppliers or other counterparties. Examples of data we collect include:
- your name, age, gender, picture, video surveillance material and contact details (e.g. postal address, e-mail address and phone number)
- national identification number (e.g. when it serves as the company identification number for your sole proprietorship or when necessary to verify your identity)
- your customer profile (i.e. customer number, purchase/order history, etc.), bank/payment details and credit information
- input you provide in competitions (e.g. competition entries) and evaluation activities (e.g. your ratings and suggestions)
- your preferences, food-allergies and case-related information (e.g. data provided by you while in contact with our customer service).
- Your corporate commitments, trade bans, occurrences on sanctions lists and political exposure, occurrences in adverse media events
- telephone-call recordings and meta-data (e.g. call-time and participants) when you are in contact with us regarding ethanol/grain trading.
- GPS-coordinates, driving patterns, service-history and other machinery-related data
Why do we process your personal data?
Purpose for processing
Personal data processed
Legal ground for processing
To administer our agreement with you and to handle orders for our products/services
E.g. name, contact details, customer profile, bank/payment details, credit information and national identification number (e.g. when it serves as the company identification number for your sole proprietorship)
Your agreement or order terms include detailed information about the personal data processing taking place
For the performance of our contract with you (e.g. to deliver your order, to receive our payment from you or to refund you if applicable)
To administer our after-sales services as part of our agreement with you, e.g. when you purchase a machine from us
E.g. name, contact details, customer profile, GPS-coordinates, driving patterns, service-history and other machinery-related data
For the performance of our contract with you (e.g. to anticipate and optimize machinery service/repair needs.)
To communicate with you, not for marketing purposes, but e.g. when you contact our customer service regarding returns, defects, complaints or other questions you may have
E.g. name, contact details, customer number and case-related information provided by you (e.g. the reason for your complaint)
For our legitimate interest in helping you with any questions or concerns you may have about our products/services
If your question concerns a return/claim, we will process the personal data for the performance of our contract with you
To enable your participation in competitions and other marketing events arranged by Lantmännen or any of our companies. This may also include competition entries being published
E.g. your name, picture, contact details, competition entries, bank/payment details, etc.
The competition terms include detailed information about the personal data processing taking place
For our legitimate interest to administer and follow-up on competitions and other marketing events (e.g. to confirm your participation, announce winners, etc.)
For the performance of our contract with you, i.e. the competition terms (e.g. to pay out and distribute prizes)
To evaluate Lantmännen’s products/services based on input from you, e.g. through tasting panels or customer satisfaction surveys
You may opt-out from such surveys via a link in the e-mail/text message you receive from us, or by contacting us at firstname.lastname@example.org
E.g. your name, age, gender, contact details, food allergies, your ratings and suggestions for our products/services, etc.
For our legitimate interest in developing our products/services and follow-up on how you perceive our products/services
Based on your consent if you are not an active customer of Lantmännen
To communicate with you and market products and services provided by Lantmännen or any of our companies/business partners
You may opt-out from such communication via a link in the e-mail/text message you receive from us, or by contacting us at email@example.com
E.g. your name, contact details, and whether you wish to opt-out from future communication, etc.
For the performance of our contract with you (i.e. to provide you with offers about products/service which may interest you/the company you represent)
For our legitimate interest in marketing our products/services if you are a customer of ours but have no account/membership agreement with us
Based on your consent if you are not an active customer of Lantmännen
To generate statistics regarding the use of our digital channels and to maintain, develop, test and improve them as well as our technical platforms
Cookie-related information (e.g. IP addresses)
For our legitimate interest in being able to update the technique enabling your visit and use of our websites, mobile applications and social media platforms as well as to understand how you perceive our digital platforms for the purpose of improving them and related products/services
To provide you with ads and content that may interest you based on your movements on our websites, to create customized audiences for marketing on social medias and to analyze and evaluate the effects of our marketing efforts
Cookie-related information (e.g. IP addresses)
For our legitimate interest in marketing our products/services as well as to understand the effects of our marketing efforts to optimize them
Also based on your consent, which we collect through the Cookie Settings presented to you when you visit our digital channels.
To fulfill our obligations of performing adequate control (due diligence) of counterparties in accordance with anti-corruption, anti-bribery and anti-money laundering laws and regulations
E.g. your national identification number as well as your corporate commitments, trade bans, occurrences on sanctions lists and political exposure, occurrences in adverse media events, etc.
For our legitimate interest in evaluating our potential business partners to avoid becoming involved in actions that could violate applicable laws or harm Lantmännen’s reputation, goodwill and value.
In some cases, this is done for compliance with a legal obligation to which Lantmännen is subject.
To prevent fraud, corruption and non-compliance with competition law in relation to our ethanol/grain trading
Recordings and meta-data (e.g. call-time and participants) for phone calls regarding selling and/or buying ethanol or grain
For our legitimate interest in preventing fraud, corruption and non-compliance with competition law when selling and/or buying ethanol or grain
To handle and respond to legal claims, e.g. during a dispute or litigation
E.g. your name, contact details and other case-related information
For our legitimate interest to protect Lantmännen from legal claims and to exercise our legal rights
To create a safe environment within our offices for employees and visitors as well as to lower the risk of crimes
E.g. your name, contact details and video surveillance material
Our receptions and visitor registration systems include detailed information about the personal data processing taking place
For our legitimate interest to create a safe environment within our offices
If Lantmännen is going to process your personal data for any purpose requiring your consent under applicable data protection legislation, we will obtain such consent from you before we collect and process your personal data.
When you visit our office buildings
When you visit our offices, we collect your name and contact details so that we may keep track of who is staying in our buildings. This is necessary to prevent unauthorized persons from entering our buildings as well as in case of an emergency requiring us to evacuate, etc. You will receive separate information about this in the reception area of our buildings or when registering in our visitor system.
You may find information about the video surveillance taking place in some of our office buildings .
With whom may we come to share your personal data?
Lantmännen may come to share your information with:
Other companies within the Lantmännen Group
In certain areas, we may share your personal data with other Lantmännen Group companies to enable the administration of our agreement with you and to handle your orders for our products/services. Examples include, when one of our companies provides a system facilitating several services (e.g. LM2, mySwecon, etc.), when we share your credit information with Lantmännen Finans AB to finance your purchase of a machine and when we share your contact details to facilitate transport of goods purchased, etc. Such data will only be shared and used within the Lantmännen Group in accordance with the terms presented to you.
We may also come to share your data within the Lantmännen Group to get an overview of your commitments with all Lantmännen companies as well as to share risk assessments and experiences we have had with you as a customer, distributor or supplier to Lantmännen, in accordance with the purposes of processing described above. If you have not opted out or objected to the processing of your personal data for marketing purposes, we may use our overview of you as a customer within the Lantmännen Group to personalize our communication and marketing towards you.
External parties providing products/services to Lantmännen
We may also share your personal data with external parties providing services to Lantmännen, such as companies providing us with IT-systems/services or services related to marketing, data analysis or statistics, to fulfill the purposes for processing described above. When personal data is disclosed to or shared with external parties acting as data processors to Lantmännen, we enter into agreements with such parties to regulate how they may process personal data on our behalf. If personal data are to be transferred outside of the EU/EEA as part of disclosing or sharing it with external parties, we ensure that an adequate level of protection of personal data can be achieved in the receiving country, e.g. by entering an agreement with the data recipient including standard clauses issued by the EU Commission.
Other external parties (acting as data controllers)
We may also share your personal data with other external parties, acting as data controllers, where it is necessary to administer the relationship with you or where we have another legitimate interest in doing so. This could for example include us disclosing your personal data, upon your own request, to financing companies, banks, insurance companies etc. so that you may take part of products/services provided by them. It could also include, for example, when we report agriculture/construction machine(s) you have purchased from us to the supplier of such machines, report machinery ownership updates to authorities, when we market our business partners to you, etc. Lantmännen may also disclose your personal data to authorities if required by law and/or public authority decisions.
For how long do we keep your personal data?
Lantmännen will only process your personal data for as long as it is necessary to fulfill each purpose for processing it (as listed in section 4 above). This means that when we stop processing your data for one specific purpose, we may keep it to fulfill another purpose, however only in accordance with our remaining purposes listed above. We have procedures in place to ensure that your data are erased when it is no longer needed. For example, when we process your personal data:
- to administer our agreement with you we keep it for as long as you have accepted Lantmännen’s agreement terms (e.g. customer, account or membership agreements) and generally for up to 1-3 years after you have terminated these or contacted us to exercise your ‘right to be forgotten’.
- to administer your customer service matter, we generally delete it once the matter is closed (unless there are guarantees or complaint deadlines requiring us to keep it)
- to enable your participation in our competitions and marketing events we generally delete it once the competition/event has ended (unless there is a need to keep it for up to 1 year as proof of the winner or to administer prizes, etc. or for longer in accordance with separate competition terms).
- to fulfill laws and regulations applicable to Lantmännen (e.g. business ethics legislation and book-keeping regulations) we may keep your data for up to 10 years depending on what law applies to the processing at hand.
Security for and protection of your personal data
Lantmännen safeguards your personal data and we have implemented appropriate technical and organizational security measures to protect it from unauthorized access, amendments, dissemination or destruction.
Your rights in connection to your personal data
You have several rights in connection to Lantmännen’s processing of your personal data according to applicable data protection legislation. These rights include the following:
- Right of access: i.e. to gain access to the personal data we process about you, e.g. in a register transcript
- Right to rectification: i.e. to have your personal data corrected if inaccurate or incomplete
- Right to erasure (‘right to be forgotten’): i.e. to have personal data processed about you deleted/anonymized (under certain circumstances, e.g. if it concerns processed data, which legally requires your consent, which you withdraw while opposing to the processing)
- Right to restriction of processing: i.e. to limit the processing of personal data (under certain circumstances)
- Right to data portability: i.e. to gain access to your personal data in a simple and transferrable format (under certain circumstances, e.g. only data that you have provided us with)
- Right to object to the processing
You also have the right to file a complaint with a supervisory authority if you believe your personal data has been processed in violation to applicable data protection regulation. If you want to exercise any of these rights, please send a written request to firstname.lastname@example.org